To maintain an ever-growing customer database becomes very important for your business to prosper, irrespective of the product and service type that you offer. Everyone's into e-mail marketing these days and hence it is time for you too to look at different ways to grow your database -- both quantitatively and qualitatively.
Apart from the conventional method of sign-up forms, there are other ways that can be explored to grow your mailing list. This guide is an attempt to provide an insight on such ways to grow a robust mailing list.
Make your sign-up forms more accessible at different levels of your Web site. Why use the same sign-up forms at all places? We have all these to offer: embed form, button form, a quick form or a URL redirecting to a sign-up form on your Web site. You can also consider changing the language of the sign-up form to suit the needs of your Web site or to match the language of the country you do business from.
Large Business owners can make use of Zoho CRM web form and integrate it with Zoho Campaigns. Using Zoho Campaigns account, you can import contacts via periodic sync. This integration also gives the option to view the performance of campaigns and Autoresponders inside CRM.
Yet another effective as well as simple and quick way to get email address. All you need to do is to include a field where the customers can add email address while completing their shopping purchases. This is a popular strategy used by online shopping websites to convert a random visitor to become a customer.
By the time you read this, the secret would have already been disclosed. All you need to do is generate a QR Code for a specific mailing list and add it to your marketing channels such as newsletters, blogs, and banners. Contacts will scan your QR code to get redirected to your sign-up form.
When subscribers are added to your mailing list, the next step is to convert them to loyal customers. You need to have a sign up process and then start targeting your subscribers with relevant newsletters to meet their requirements.
Tips: Try our Autoresponders and Workflow Automation to automate emails based on subscribers’ behavior on your website.
You call it Digital Word of Mouth or referral program, it is the oldest form of marketing which goes viral and best suits inbound marketing. You’ve to just include a “Tell-a-friend” link or social share buttons to share your newsletters with their friends circle on social media such as Facebook, Twitter and LinkedIn.
To keep it crisp, always provide a simple sign-up form which takes the basic details such as name and email address at the end of your blog/ forum.
Tradeshows, Webinars and Conferences are the proven ways to connect, engage and influence the participants and make the session more interactive. At the end of the session, you can get the interested participants’ email address and update them about future sessions.
Keep your website clean and updated. Your website must be free from broken links, bugs or any other technical glitches. For example, it is always good to have a check on sign-up form links and images. Always, keep an eye on the help docs and check that they are not obsolete.
If you are an avid blogger or someone who updates his Web site frequently, then we recommend this signature dish for you. Audience can subscribe to your RSS feeds and they will start getting your updates.
Increase your website traffic using SEO and other inbound marketing tools and techniques. Also, include sign-up forms in different webpages such as home page, blog, and forum.
Add your sign-up form to your LinkedIn company page to create awareness with like-minded professional networks and reach out to wider audien
Give options for your subscribers to sign up for other newsletters which might be useful to them. The freedom to let them decide what list(s) they want to subscribe increases their response from newsletters related to those mailing list(s).
Provide free downloads such as e-books, whitepapers and other research materials on successive sign up completion. You can redirect your subscribers to downloadable content. All you’ve to do is to add the webpage URL (you want to redirect your visitors) in the response configuration page.
It is always good to archive the past newsletters and updates in the archive section. The public members will have instant access to the sent campaigns, newsletters, and updates. You can, hence, make them sign up for your mailing list.
