Karl Anderson, President About TECO Pneumatic
TECO Pneumatic was founded in 1937 as Transmission Engineering Co. in San Francisco. TECO is a wholesale distributer of pneumatic components, structural erector-set framing systems for machine builders, and hydraulic hoses and fittings. TECO has two offices and eight sales people working remotely. TECO’s sales staff is knowledgeable about application engineering and work closely with customers who rely on them to help engineer a project as well as provide needed components.
Challenge
Prior to implementing Zoho CRM integrated with Gmail, TECO had a difficult time getting employees to log into and use the former CRM system, Salesforce.com. The employees felt that they derived little or no value from the system and felt that it was just an added tool that wasted their time. Because only a handful of employees were using the system, it failed to provide management with the solid information needed to make strategic decisions. Even worse, because the old CRM system contained little information, it wasn't useful in providing historical information when supporting or selling to a customer. Both TECO and the customer suffered.
Solution
Zoho CRM integrated with Gmail provided TECO with the seamless solution they have been looking for. All TECO employees use Zoho CRM as their client application to communicate and register activities with customers. Instead of using a standard email client, TECO employees use Zoho CRM with integrated Gmail because it provides a more intuitive and productive way of working. This widespread adoption, provides a simple and aggregated view of each customer’s status, it helps sales staff provide better customer service and gives management valuable insight into their customers’ experience.
Result
Since switching to Zoho CRM and Gmail, TECO Pneumatic has experienced three major benefits:
- Adoption: TECO's employee usage of the corporate CRM system has tripled since the move to Zoho CRM and Gmail. TECO now has information on each customer at their fingertips, whether it is communication via email, details from a phone conversation, details about an opportunity or in-formation regarding a service-related issue. All information is in one system that everyone has access to and uses regularly.
- Accurate and Relevant Information: Zoho CRM is much easier to configure and customize. TECO is able to add fields for information gathering without needing the expertise of a programmer. This feature allows the business managers to create forms and templates to exchange information with their customers either through TECO's staff or via an automated process.
- Cost Savings: By moving to Zoho CRM with Gmail, TECO's costs are 25% of the legacy system, equating to a savings of $45,000 per year.
About ViWo
Virus Woman Inc. (ViWo) is the premier Information Technology service provider operating as a contractor and subcontractor. VoWo is a Zoho Alliance Partner Program member implemented Zoho CRM for TECO Pneumatic, Inc.