Ananth Pai, Executive Director, About Bharath Beedi Works
Bharath Beedi Works Ltd. is a market leader in the tobacco business with sales coverage of over 2000 towns in India. The company has 50,000 staff strength with pan-India presence.
They export products to over 16 countries across the globe catering to a vast clientele which needed a strong, widespread and decentralized sales team. This, in turn, necessitated close coordination across various internal and external divisions.
Challenge
- Simplify highly transactional sales cycle.
- Synchronize between production, logistics and transportation, warehousing, sales and distribution management.
- Track market scenarios and easy monitoring of sales volume fluctuation.
- ROI on marketing campaign.
- Reduce duplication and ease communication flow across the sales and distribution network.
Solution
- A CRM that captures all production information, transportation and logistics details and sales data, right from the wholesalers to the last mile resellers.
- Provides inputs to different stakeholders using email and SMS reminders.
- RFID integration with CRM for ease in uploading data.
- Customized online reporting to management and staff process leads.
- Innovative practices to automate task flow, competition information, market details, product feedback and marketing campaign monitor.
Result
- A win-win situation for the client, internal sales staff and external sales agents.
- Improved sales channel productivity process to strengthen the client’s leadership position in the market.
- Re-factor of sales techniques to improve sales productivity.
- Decisive steps to closely track the functioning of sales personnel at both the micro and macro level.
- Investing in a CRM tool to enable the client track the progress of every enquiry without any manual intervention.
- Recommended RFID integration with CRM, thus saving several man-hours for the client and reducing errors.
About KVP
KVP, a Zoho Alliance Partner Program member, implemented Zoho CRM for Bharath Beedi Works Pvt Ltd. You can contact KVP at: info@kvpcorp.com